Call it a mid-life crisis or just good business in a down economy, but on the 59th Anniversary of Kelly’s Roast Beef, the restaurant chain is unveiling several new changes.
Kelly’s celebrated its 59th year in business – starting right on Revere Beach at the corner of the Boulevard and Oak Island Street – last Saturday, July 3rd.
Chief among the birthday changes is that long-time CEO Brian McCarthy is stepping aside. Now in his 60s, McCarthy is the son of one of the co-founders of the original Revere Beach location.
Taking his place will be Manny Paula – who was formerly the company’s chief operating officer and knows the business forward and backward.
With several stores in place, Kelly’s is now enjoying success at their relatively new Medford location, and their brand new location in Allston/Brighton, near Boston College.
Another change is value meals added to the menu – which is featured on newly designed menu boards as well.
General Manager Artie Perrin said it’s a move to add value to the menu in a tough economy.
"All the other places, what they’re doing is trying to add value," he said. "In this economy, with a value meal, if you see someone once a week, then you’ll get them in two times a week with a value meal. You’re basically getting the drink for free."
Right now, they are featuring value meals for a cheeseburger, a roast beef sandwich or a fish sandwich.
The meal comes with fries and a medium drink.
Perrin said that this year’s anniversary was celebrated, but next year’s 60th anniversary will be a blowout. He said they have already started planning a time for next summer.