Showcase Cinemas, a world leader in the motion picture exhibition industry, announced today that it will re-open nine Massachusetts theaters on Friday, Aug. 28 in time for the release of Warner Bros.’ highly anticipated Christopher Nolan film on Thursday, Sept. 3. Showcase Cinemas will re-open all theaters under the company’s “Be Showcase Safe” health and safety program. The program has been developed and certified with J.S. Held, an environmental, health and safety firm led by noted toxicologists, epidemiologists and an Assistant Surgeon General, US Public Health Service (Retired).
On 8/28, Showcase Cinemas is scheduled to re-open Showcase Cinema de Lux locations in Dedham, Revere, Randolph, North Attleboro, Foxboro, Blackstone Valley, Lowell and Woburn. Showcase SuperLux in Chestnut Hill will also re-open on 8/28 with a special food service offered in partnership with Davio’s. The company has already opened Showcase Cinemas Warwick (Quaker Lane) and Showcase Cinemas Providence Place in Rhode Island, along with Showcase Cinema de Lux Springdale in Ohio.
Due to operating restrictions under Part 1 of Phase 3 of the Mass. Reopening Plan, the company will postpone the re-openings of Showcase Cinemas locations in Worcester North and Seekonk. Under the current Reopening Plan, movie theaters cannot provide food and beverage services and auditorium capacity is limited to 25 people. Along with the two Massachusetts locations, New York theaters will open in further phases following state guidelines in the coming days and weeks.
The Be Showcase Safe program includes employee health screenings before starting work and food and beverage manager ServSafeTM Food Safety Certification under the National Restaurant Association’s ServSafe food and safety training and certification program. Additional new procedures include installation of air-purifying systems for all US theaters; reduced auditorium seating capacity; automatic seating social distancing; increased/enhanced auditorium cleaning between shows and in high-touch surface areas; employee and patron protective mask requirements; social distancing markers; and the availability of hand-sanitizing stations.
The health and safety of our customers and employees is Showcase’s top priority, while still delivering an unparalleled moviegoing experience. Guided by state and CDC guidelines, the Be Showcase Safe health and safety program includes the following protocols:
• All employees will have a temperature check and symptoms screening before they begin each shift;
• All employees must wear protective face masks at all times and must use gloves for food service;
• All patrons must wear protective face coverings;
• All patrons will be asked to socially distance by staying at least 6 feet apart until they are in their seats;
• Installation of a new bi-polar ionization air-purifying systems and Merv 13 HVAC air filters for all US theaters;
• Social distancing floor markers will be placed throughout our lobby, box office and concession areas;
• New contactless payment options and food/beverage/ticket pre-order are available through showcasecinemas.com and our Showcase app;
• Concession offerings will be made available in covered containers;
• Plexiglas shields have been added at the box office and concession areas;
• We will be continuously cleaning and disinfecting high-touch surfaces throughout the cinema;
• Hand-sanitizing stations will be available to patrons and employees throughout the cinema;
• We are limiting the number of patrons who can sit together;
• We are reducing auditorium capacity;
• We are implementing extensive cleaning protocols throughout the day, between showtimes and at close of business using EPA-approved disinfecting products; and
• We are increasing the time between showings to clean auditoriums.
“During the last few months we have worked with our industry partners to re-envision our Showcase customer experience to make health and safety our main focus,” said Mark Malinowski, Vice President of Global Marketing. “We are calling our program Be Showcase Safe and are strongly encouraging our customers to work together with our employees and follow these new health and safety protocols as we are working toward the same goal – a safe and fun movie-going experience!”
Showcase Cinemas will also be offering private screenings for family and friends. For $300, customers can book a freshly sanitized auditorium for up to 10 guests (in Massachusetts), choose from a catalogue of our Bring Backs films to screen and receive a regular-size popcorn and drink for each guest.
As part of our reopening, Showcase Cinemas is working with select local healthcare facilities to provide free movie-going opportunities as a thank you for their contributions during the COVID-19 outbreak.